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October 20, 2017 8:06 AM

If Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies? tagged “Accounting”

The death rattle for marketing agencies has been heard for the past few years. Word has it that the once cool, hip and innovative hubs of creativity for brands are being pushed aside, because the large auditing and accounting firms... Read more

By Mitch Joel


January 20, 2010 8:45 PM

Killing ROI tagged “Accounting”

How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the elusive ROI is Social Media. If yesterday's Blog post (Social Media Gurus - That Old Chestnut) didn't provoke some thought... Read more

By Mitch Joel