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Online Community

April 17, 2010 1:34 PM

The Audacity Of Asking tagged “Online Community”

When you ask somebody to do something, it's always wise to consider whether or not you have the Social Capital to make the request. Before you ask someone you hardly know to tweet out something for you on Twitter, Blog... Read more

By Mitch Joel

April 7, 201011:21 PM

Moving Marketing From Your Eyes To Your Hands tagged “Online Community”

I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more

By Mitch Joel

April 2, 2010 8:12 AM

The Power Of Engagement And Blog Comments tagged “Online Community”

Engagement is not an absolute. There are many layers and ways to engage. Your engagement may not be my engagement. On the Blog post, You're Connected, But Are You Engaging? (March 30th, 2010), Jeremy Epstein asks in the comments section,... Read more

By Mitch Joel

March 11, 201010:04 PM

The Future Of Social Media tagged “Online Community”

It's not enough to just be working with Social Media for most brands, they're also looking to build community... but then what? It's a fair question. The net result for many of the bigger brands is a thought that somehow... Read more

By Mitch Joel

March 6, 2010 8:46 PM

The End Of Big Website Builds tagged “Online Community”

If you thought fragmentation was changing the way a brand buys media, just wait until you see what it's going to do to the Digital Marketing space. Are the days of big websites and long website builds numbered? It could... Read more

By Mitch Joel

February 25, 2010 2:02 PM

The Pulse Of Content tagged “Online Community”

How often should you tweet? How often should you Blog? How long should a Podcast be? How many friends should you have on Facebook? Businesses and individuals ask this question all of the time as if there is some sort... Read more

By Mitch Joel

February 24, 2010 7:48 PM

Personal Branding R.I.P. tagged “Online Community”

The concept of Personal Branding has lost it's way. It's becoming less and less personal. Personal Branding seemed to be something unique and powerful because of the advent of the Internet and the Social Media channels. Suddenly, any one individual... Read more

By Mitch Joel

February 6, 2010 3:10 PM

There Is Nothing Wrong With Making Money tagged “Online Community”

For some reason, no one in Social Media is really allowed to make any money. It's verboten. It's against the community spirit. It's the wrong thing to do. That's just, plain stupid. Yes, the new digital channels are primed for... Read more

By Mitch Joel

January 30, 2010 2:39 PM

Baby Boomers Love Facebook (And All Of The Other Online Goodness) tagged “Online Community”

One common misnomer is that Social Media and the Internet is a place for kids, teens and university students exclusively. Nothing could be further from the truth. One of the most mind-blowing stats about the Web came out in July... Read more

By Mitch Joel

January 23, 201010:27 PM

Dealing With People Who Are Dealing In Social Media tagged “Online Community”

If you could tell the Human Resources department your Top 10 dos and don'ts of Social Media for current and prospective employees, what would you tell them? This was the question posed to me by the communications people behind the... Read more

By Mitch Joel

January 7, 2010 4:55 PM

What A Website Will Be... And Never Be tagged “Online Community”

There are two schools of thought when it comes to marketing brands online and the presence they need. Build a website that houses everything - all of your text, images, audio and video - in one, centralized, location. Use the... Read more

By Mitch Joel

January 4, 2010 2:46 PM

The Crowd-Sourced Menu tagged “Online Community”

Technology, Social Media and the power of online social networks is a very healthy concoction to help you accomplish your health goals for 2010. I was stuck, and it was my own fault. After a long flight delay, I found... Read more

By Mitch Joel

December 5, 2009 9:03 PM

How Journalism Survives New Media (By Saving Itself) tagged “Online Community”

Just because newspapers are suffering, it does not mean that Journalism is dying (far from it). That being said, we still need to figure out who is going to pay for quality (and unbiased) Journalism in a world struggling to... Read more

By Mitch Joel

November 15, 2009 8:49 PM

A Marketing Thriller tagged “Online Community”

Episode #177 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is an important episode. It is not a standard episode of the Podcast, but something very different.... Read more

By Mitch Joel

November 13, 200911:54 PM

Why Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either) tagged “Online Community”

One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at Advertising Age. The conversation started in the article titled, Why Digital Agencies Aren't Ready to Lead, by Ana Andjelic and... Read more

By Mitch Joel

November 13, 2009 2:49 PM

Your Personal Brand Is Not Scalable tagged “Online Community”

How are you going to outsource or pass-on some of the conversations and opportunities that will come your way as more and more people follow, friend and connect to you? The answer is simple: you can't. And, because you can't,... Read more

By Mitch Joel

November 1, 2009 8:04 PM

Is All Of This Social Media Making You Hungry? tagged “Online Community”

I was stuck, and it was my own fault. After a long flight delay, I found myself in New York City, walking toward one of the most challenging places in which to find a healthy meal: Times Square. Beyond pizza,... Read more

By Mitch Joel

October 31, 2009 8:42 PM

10 New Business Books Worth Checking Out tagged “Online Community”

There have been a bunch of new business books launched recently. The stack on your night table is about to get a whole lot higher. Here are ten new business book that are worth checking out right away: Connected -... Read more

By Mitch Joel

October 28, 2009 9:44 PM

Giving Till It Hurts tagged “Online Community”

At what point do you stop giving and start taking? At what point are you no longer serving the community and looking out for yourself? Those are fair questions and those are the same fair questions that brands ask all... Read more

By Mitch Joel

October 26, 200910:05 PM

Pushing The Truth Behind Building A Community tagged “Online Community”

Do companies really want to build communities or do they just want to sell you stuff? There is no straight answer to this question. The truth is, there are companies who are genuine and really do want to build a... Read more

By Mitch Joel