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Marketing Mix

November 10, 2011 7:54 PM

A Simple Way To Rethink Your Brand Narrative tagged “Marketing Mix”

Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more

By Mitch Joel


October 26, 2011 9:26 PM

The Next Layer Of Social Media tagged “Marketing Mix”

What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more

By Mitch Joel


October 15, 2011 9:57 AM

The Harsh Realities Of The Real-Time Web For Marketers tagged “Marketing Mix”

In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more

By Mitch Joel


August 10, 201110:10 PM

Don't Forget About Marketing tagged “Marketing Mix”

It's commonplace to hear non-Marketers give advice like "forget about marketing" to up and coming businesses. This is a big mistake. This is a stupid mistake. This is advice being given by people who don't even know and/or understand what... Read more

By Mitch Joel


June 14, 201110:27 PM

QR Codes And The Great Lunchbag Letdown tagged “Marketing Mix”

Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I'm a little less excited. In theory, QR Codes sound awesome. Your consumer sees an advertisement that engages them, they whip out their mobile device, snap a... Read more

By Mitch Joel


February 25, 2011 8:44 PM

When Mobile Eats The Internet's Lunch tagged “Marketing Mix”

As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? Marketing is changing. Fast. Faster than most expected and faster than most organizations can keep up. The adoption of mobile... Read more

By Mitch Joel


October 27, 2010 9:35 PM

The Agency Of The Future tagged “Marketing Mix”

The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more

By Mitch Joel


October 8, 2010 2:59 PM

Advertisers Are Doing It Wrong tagged “Marketing Mix”

Don't get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have no idea what we're talking about. Marketing professionals often forget what we really do: our main focus it to sell... Read more

By Mitch Joel


August 18, 2010 9:30 PM

Comments And Conversations tagged “Marketing Mix”

How much value does the comments section of a Blog add to your Social Media experience? Before even getting into the main thrust of this Blog post, let me - personally - state that I am well aware that this... Read more

By Mitch Joel


July 13, 2010 8:10 PM

When The Web Is Considered An Inferior Media tagged “Marketing Mix”

Going back a few years, the Internet was not considered a credible media source. That changed, but it's changing again. In the early days of online publishing (even pre-Blogging) the simple fact that any one individual could publish their text,... Read more

By Mitch Joel


June 29, 2010 3:16 PM

Working Towards A Better Creative Brief In A Connected World tagged “Marketing Mix”

No one is going to argue that an agency is only as good as the last piece of creative work they have done. Everyone within the agency - but few who have never been on that side of the Marketing... Read more

By Mitch Joel


June 4, 201011:57 PM

The Price Is Right tagged “Marketing Mix”

When it comes to Marketing, nothing else will happen if you don't get The Four Ps right. It's all about the fundamentals (it always was, it always is). And while I think the new "P" (which is "participation") is just... Read more

By Mitch Joel


March 27, 2010 1:39 PM

Everything Is "With" Not "Instead Of" tagged “Marketing Mix”

Want to know if the Digital Marketing agency you're working with truly understands the "marketing" part of your business equation? All you have to do is see how well that Digital Marketing agency integrates with everything you're currently doing -... Read more

By Mitch Joel


November 11, 2008 5:27 PM

Digital Is The Great Disrupter tagged “Marketing Mix”

Whenever an industry shifts from physical products to digital ones, that's when the real trouble for the traditional players starts. Think about the music industry, the film industry (both camera and movies), the publishing industry and the list goes on.... Read more

By Mitch Joel