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Internet

February 13, 2012 3:11 PM

The Modern Marketing Agency tagged “Internet”

Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past... Read more

By Mitch Joel

Utilities:


February 10, 2012 9:48 PM

Get Lost On YouTube tagged “Internet”

It's one of my favorite past-times and guilty pleasures. After all of the work is done and the house is quiet, instead of sitting back and letting the television waft over me, I go and get lost on YouTube. I... Read more

By Mitch Joel


January 19, 2012 2:01 PM

Don't Break The Internet tagged “Internet”

Are you as confused about SOPA and PIPA as I am in relation to the marketing world? There is an overabundance of information, discourse and content about SOPA, PIPA and what this means to our world. Do you need to... Read more

By Mitch Joel


November 18, 2011 8:53 PM

The Next Internet... Perspective Is Everything tagged “Internet”

Roger McNamee is an interesting character and he has a perspective of the Web, Internet and mobile that we don't often see. Watch this (it's 15 minutes long) and think about what's coming next... by what's happening now:... Read more

By Mitch Joel


November 8, 201112:10 PM

A Life Without Technology tagged “Internet”

There's no doubt that technology brings with it some scary things. The scariest of them all is of the uncertainty. Human beings are creatures of habit and any introduction of anything new typically raises an eyebrow (at least) or pitchforks... Read more

By Mitch Joel


November 1, 2011 6:36 PM

Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet) tagged “Internet”

What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had a dream. The dream was that the Internet and the many digital channels and platforms that have poured out of... Read more

By Mitch Joel


October 20, 2011 9:12 PM

The Moment You've All Been Waiting For... tagged “Internet”

When will Digital Media take over from television as the number one medium of choice by marketers? According to the MediaPost news item, Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One, published today, we are on the... Read more

By Mitch Joel


October 18, 2011 9:22 AM

The Shift To TV Everywhere tagged “Internet”

Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more

By Mitch Joel


October 7, 2011 9:23 PM

The Integrity Of The System Is Up You tagged “Internet”

Write it only if you mean it. On Twitter, Sally Hogshead (one of my most favorite people!) asked, "How well do you need to know someone before endorsing them on LinkedIn?" My tweet back was: "I'd say well enough to... Read more

By Mitch Joel


September 16, 2011 9:09 PM

Marketing - A New Dawn tagged “Internet”

Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more

By Mitch Joel


August 18, 2011 9:27 PM

The Internet Is Not Evil tagged “Internet”

It's easy to blame technology, Social Media and even Facebook when people do bad things. Please watch this: "Guns don't kill people. People kill people." I actually don't believe that. I'd prefer a world without weapons. That being said, the... Read more

By Mitch Joel


May 19, 2011 9:03 PM

It's Not About The Technology tagged “Internet”

Always remember: it's not about the technology. It's about access. People worry too much about the technology. Forget about the technology (sorry to those of you in IT). Instead, think about the access that the Internet has brought to our... Read more

By Mitch Joel


May 19, 2011 4:58 PM

It's A Great Icebreaker tagged “Internet”

How useful is Twitter, Facebook and other Social Media platforms when it comes to actual relationships? Well, if Malcolm Gladwell didn't get this conversation all riled up last October (see: Small Change - why the revolution will not be tweeted),... Read more

By Mitch Joel


April 2, 2011 7:35 PM

When Is This Going To End? tagged “Internet”

Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more

By Mitch Joel


March 23, 2011 6:32 PM

What Type Of Advertising Has The Most Influence? tagged “Internet”

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more

By Mitch Joel


March 18, 2011 8:44 PM

Why We Should All Respect The Internet (Just A Little Bit More) tagged “Internet”

The debate about the value of the Internet swells up every now and again. People like Nicholas Carr argue that the Internet is making us stupid (see: The Atlantic - Is Google Making Us Stupid?). Malcolm Gladwell does not believe... Read more

By Mitch Joel


March 17, 201110:15 PM

Being Digital tagged “Internet”

How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. To better understand... Read more

By Mitch Joel


February 25, 2011 8:44 PM

When Mobile Eats The Internet's Lunch tagged “Internet”

As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? Marketing is changing. Fast. Faster than most expected and faster than most organizations can keep up. The adoption of mobile... Read more

By Mitch Joel


January 18, 201111:59 AM

What You Always Need To Remember About The Internet tagged “Internet”

Your information is not (really) yours... and it's everywhere. The news last week was littered (once again) with WikiLeaks. In an attempt to figure out exactly what Julian Assange and his team knows (and where they are getting their leaks... Read more

By Mitch Joel


January 15, 2011 5:03 PM

Ten Years Of Wikipedia tagged “Internet”

Wikipedia is ten years old today. I love Wikipedia. I don't care that the online encyclopedia is wrong sometimes. I don't care about the controversy that often surrounds it when it comes to accuracy and how articles get edited. I... Read more

By Mitch Joel