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Entries tagged with “

Internet

January 31, 2013 4:25 PM

On Death And Dying Brands tagged “Internet”

The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend,... Read more

By Mitch Joel


December 20, 2012 4:09 PM

The Impermanent Internet tagged “Internet”

The Internet is like an elephant: it never forgets. Whether it's a deep cache, a like on Facebook, a retweet, a simple Google search, a screen capture or more, it seems like the Internet is a massive repository for everything... Read more

By Mitch Joel


December 7, 201210:24 AM

Great Marketing Is Utilitarian tagged “Internet”

The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more

By Mitch Joel


October 23, 2012 4:10 PM

The Next New Now. Makers Of The Future. tagged “Internet”

We are getting it all wrong. When people ask, "what's next?" you will hear one of three things: Social. Mobile. Local. Those are not "next" those are "now." When I think of what's next, nothing has been more illuminating than... Read more

By Mitch Joel


September 29, 2012 3:49 PM

Just Another Screen tagged “Internet”

Is TV becoming just another screen? In my next book, CTRL ALT DEL (out in May 2013), there is an entire chapter titled, The One Screen World. In it, I make the argument that the only screen that matters is... Read more

By Mitch Joel


September 28, 2012 8:45 PM

The Master Of Media tagged “Internet”

Who is the master of media? Two words: Clay Shirky. I believe that Clay Shirky is the Marshall McLuhan of our time. I realize that it is statements like this that will either make certain individuals roll their eyes and... Read more

By Mitch Joel


September 21, 2012 2:48 PM

I, Robot tagged “Internet”

Are you fascinated with work and the environments we work in? How we work... and how we are going to work is a huge component of my next book, CTRL ALT DEL (which comes out in May 2013). The concept... Read more

By Mitch Joel


September 8, 2012 9:01 PM

Let's Not Mess Up The Internet tagged “Internet”

Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to the launch of his book, Permission Marketing. This was the early days of the Internet. After reading Permission Marketing, I... Read more

By Mitch Joel


August 30, 2012 3:17 PM

The Misery Of Monetization tagged “Internet”

Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with... Read more

By Mitch Joel


July 25, 2012 3:25 PM

On Knowing (And Experience) tagged “Internet”

How old should a Social Media Manager be? It's not hard to create an online firestorm by blogging something that is more perspective than experience. No one is feeling the brunt of this more than Cathryn Sloane these days. On... Read more

By Mitch Joel


July 3, 201210:12 AM

The New Electricity tagged “Internet”

You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. As newspapers, television and radio lament plunging advertising dollars, and not a week goes by... Read more

By Mitch Joel


June 12, 201210:55 AM

The Internet Could Be Closed For Business tagged “Internet”

Once upon a time... It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing... Read more

By Mitch Joel


June 5, 2012 7:44 PM

Is Social Media Too Good To Be True? tagged “Internet”

Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any one individual can have an idea and publish it in text, images, audio and video for the... Read more

By Mitch Joel


May 28, 201210:40 PM

Amazon's Ever-Growing Long Tail tagged “Internet”

This is less about the tail making more money than the head. Chris Anderson's debut business book, The Long Tail - Why the Future of Business Is Selling Less of More, came out in 2004 with one simple concept: companies... Read more

By Mitch Joel


May 10, 2012 9:43 PM

This Blog Sucks (And You're Probably Not Reading This) tagged “Internet”

I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs, that they published on Monday. "With the rise of social media, businesses are... Read more

By Mitch Joel


May 3, 201210:13 PM

The Business (To Business) Of Social Media tagged “Internet”

"Why aren't there more case studies of business to business organizations using social media?" I get asked this question all of the time. The truth is that most people are not looking hard enough. Yes, we're all excited when a... Read more

By Mitch Joel


April 25, 201210:39 PM

Two Things That Should Rock Your World tagged “Internet”

Well, is the Web dead? Of course, the Web isn't dead, but it is changing in ways that many of us have (sadly) been ignoring. As more and more brands still struggle with the browser-based Web (and this includes everything... Read more

By Mitch Joel


March 13, 201210:57 AM

Rise Of The Indie Brand tagged “Internet”

The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more

By Mitch Joel


February 15, 2012 4:05 PM

As Seen On TV - Media Hacking The Tube tagged “Internet”

How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more

By Mitch Joel


February 14, 201210:36 AM

How Cloud Computing Changes Everything tagged “Internet”

There's been a lot of talk about "the cloud" when it comes to technology and IT in the past few years. It's a revolution as big as the advent of the microprocessor and just as relevant as the desktop computer.... Read more

By Mitch Joel