November 10, 2012 7:00 AM

Don't Follow Your Passion

That's not a typo: don't follow your passion.

It may be appealing and something that you think you should do to be successful (and it's something that many career counselors will tell us), but it could well be the worst career advice ever. Cal Newport wants to know what makes people truly love the work that they do. He took this question and turned it into a brand new book, So Good They Can't Ignore You (full disclosure: Newport is signed to the same publishing imprint as I am). He recently spoke at Google about his book and his views on what it takes to become really great at the work that they do. His findings will not only surprise you, but they could well change the course of your career (or how you think about it).

It's 40 minutes worthy of your time. Watch this...