Six Pixels of Separation - The Blog
August 8, 2010 1:41 PM

The Great Ghost Blogging (And Ghost Tweeting) Debate (Again)

Episode #214 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

If there's one debate that never gets tired, it's the one about Ghost Blogging. We've come to this strange intersection with Social Media, where companies want to Blog, but they feel like their CEO (or others within the company) would best be served if that voice was created by a ghost writer. It's an issue that irritates me because I don't agree with it, but I do understand why businesses do it (hence my frustration). Mark W. Schaefer (over at Grow) had a great Blog post titled, Why It's Ridiculous To Argue About Ghost Blogging, that ran contrary to a post I had published titled, The Death of Social Media (which focused on executives now hiring individuals to tweet for them onTwitter). While the comments and conversations were/are fantastic, we decided to have a Skype chat/debate about the topic. Here it is. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #214.

By Mitch Joel