Six Pixels of Separation - The Blog
September 4, 200811:23 PM

Start Your Own

There's never been a better time to start your own Blog.

If you're keeping score in the social media landscape, you're probably noticing many people bail on their Blogs and Podcasts for the conversations on Twitter or FriendFeed. I've Blogged about it before (others have as well). Still, when I look at the comment section of this Blog, I'm seeing many people with many bright ideas and yet they don't have a space of their own.

The whole beauty of these social channels is that the cost of entry is next to nil, and beyond the personal commitment you have to make to keep it fresh, vital and personal (let's be realistic - this is a serious commitment), Blogging enables you to get your voice "out there" and start the foundation for a solid digital footprint.

Start your own Blog today.

You don't have to promote it (yet). Your thoughts matter. They matter to you. They matter to this community, and who knows who might traipse across them in the future and what business opportunities may arise from them.

Don't be fooled by the few that are looking at the next shiny object. People still read. People are still looking for relevant content, and even if Technorati is tracking upwards of one hundred and twenty million Blogs, there are only a handful that each individual can wrap their head (and hearts) around. It's not too late.

Blogging is still fresh and it's still new.

How many people do you know who don't read Blogs? There's still a majority of people out there who don't know what they are, how to subscribe to one or what a RSS reader is.

Don't get me wrong, Blogging is big, but still has a ways to go.

Starting your own "anything" is one of the smartest moves a Marketer can make.

Here are some Blog ideas that you can run with:

- Get your company to Blog about the industry they serve.
- Start a Blog to discuss how marketing in your industry is working and where you think it's going.
- Start a group Blog to comment on your industries latest news.
- Create a Blog that acts as an op-ed on pressing matters in your space.
- Start a Blog to post your thoughts about the future of your industry and use the comments section to brainstorm with your peers.
- Use a Blog as an online journal - documenting where you're at (and where you're going) as you grow your business and affect change in your industry.

Find an angle. Find your niche... and dig down deep.

So, what are you waiting for?

By Mitch Joel