Six Pixels of Separation - The Blog
August 30, 2006 6:11 AM

Starbucks Podcast - Coffee Conversations

Starbucks is spending the month of September pimping a new Podcast - Coffee Conversations - that is a weekly show. Here's how the website describes it:

"So, you want to be a coffee expert? Join our experts each Tuesday in September for Coffee Conversations, a unique audio series exploring the world of coffee. Each week, hosts Scott McMartin and Aileen Carrell will take you to 'Coffee College,' and invite special guests to share their perspectives on topics such as entertaining with coffee, Fair Trade, coffee composting, home brewing, and selecting the coffee beans that end up in your cup."

I took a listen to the preview clip and my mind began to wander. Let me start by saying that the fact that Starbucks is even Podcasting puts them above scrutiny. But "coffee college"? I was really hoping for great conversation over coffee. Why not interview Alanis Morissette about her unplugged version of the album, Jagged Little Pill, that was on sale at Starbucks? Why not have Starbucks founder, Howard Schultz, in conversation about how he dreamed up the idea for Starbucks and what he's got on his plate next? Why not have a couple talking over a hot cup of coffee about a movie they just saw?

Those would be unique Coffee Conversations. That would be content that aligns with Starbucks' brand of affordable luxury and their sense of every-corner-community.

You can find out more about Starbucks' Podcast here: Coffee Conversations.

By Mitch Joel