Six Pixels of Separation - The Blog
December 15, 201311:29 AM

Should Brands Have Zero Paid Media As A New Marketing Model?

Episode #388 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

This is also episode #27.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. He just published a new book (that he launched on Kickstarter) called, Z.E.R.O. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 27th conversation (or, as I like to affectionately call it, Across The Sound 27.20) and we are joined by his co-author for Z.E.R.O., Maarten Albarda. In this episode, we debate whether or not it's possible for any brand to have zero paid media as a new marketing model. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #388.

By Mitch Joel