Six Pixels of Separation - The Blog
January 15, 2012 2:38 PM

Marketing Has No Future Without Better Education

Episode #288 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? How has the digitization and New Media changed the way we educate our students about Marketing? Pushing this further, how are Marketers doing from the perspective of Marketing professors? Kenneth Wong is one of the leading marketing educators in the world. He holds the title of Associate Professor and Distinguished Professor of Marketing at Queen's School of Business and sits on the board of directors (with me) at the Canadian Marketing Association. Along with publishing his work in books and magazines, he's also a world-renowned speaker on Marketing, and if you've never seen his rant about "the margin sucking maggots," it is worth the price of admission alone. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #288.

By Mitch Joel