Six Pixels of Separation - The Blog
October 15, 2008 9:22 PM

Marketing Education

Have you thought about changing the world today (just a little bit)?

We tend to get caught up in clickthrough rates, web analytics and great design. In the grand scheme of things, don't kid yourself: we're not saving lives here. Do you have an insane amount of passion for Marketing, Communications, Advertising, Public Relations, the Digital Marketing landscape? (I sure do). Would you want to be doing anything else with your career? (I would not). That being said, one of the better personal growth techniques I've applied is taking some time during the very busy day to think, reflect, do or give something that will make a difference in the lives of others.

As Marketers, don't you think we can heal the world, make difference and still make our gross margins for the quarter?

All of us do some kind of philanthropy. Be it a pro bono campaign for local needs or setting up some kind of online venture where people can do good. It might even be something as simple as gathering a group and raising the money to build a library for Room To Read or helping another individual become more self-empowered through a micro-loan (Kiva).

We can do more.

Education - both in our industry and for the world at large - has a terrible time marketing itself. Education should be much sexier. Education should have much better marketing and communications tools. Education is the the fundamental way we can change the world. The more educated people are, the more likely they are to not be stricken with poverty. The more educated people are, the healthier they tend to be. The more educated people are, the less problems they have with clean water. The more educated people are, the more they care about things like their environment and their community. The more educated people are, the more success they experience in their lives.

Today is Blog Action Day.

Bloggers all over the world and from all different walks of life and areas of interest are all rallying together to make a difference. The theme for this year's Blog Action Day is poverty. Poverty is not going to go away unless we, as Marketers, pull up our pants and help market education more effectively. This is not a Blog posting about poverty. This is a Blog posting about Marketing.

Can you think about a better time to start thinking about how you - as a Marketer - can help better market education?

How about a discussion in the comment section below about how we can make a difference in education?

It turns out, we can save lives (who knew?).

If you have a Blog, feel free to take part. All you have to do is head over to the Blog Action Day website, register your Blog and write your own post/thoughts about what you would do to stop this very preventable problem. We live in a world of abundance. Let's do what we can to make poverty history.

By Mitch Joel