March 2014 | Six Pixels of Separation - Marketing and Communications Blog

March 31, 201411:29 AM

CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #25

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

March 30, 2014 2:30 PM

Why Every Brand Should Build An Audience

Episode #403 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers.... Read more

March 29, 2014 9:39 AM

Six Links Worthy Of Your Attention #197

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

March 28, 2014 4:50 PM

Why You Should Pay Attention To Kickstarter And Watch This

Everything has its challenges. There will be those who love stuff, those who hate things and those who are ambiguous about it. I love Kickstarter. I've expressed my love in many (if not all) of the places that I put... Read more

March 27, 2014 5:09 PM

It's Gut Check Time For Marketing

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

March 26, 201411:21 PM

Where Great Content Comes From

This could get gross. You have been warned. Last week, I was lucky enough to have attended the TED conference. I've been going to this event since 2009. While most people can't stop talking about how incredible the TED talks... Read more

March 25, 201410:50 AM

Top 15 Rules For Business Writers

Are there rules for great writing when it comes to business? I am often asked where I find the time to write. I am often asked about why I write and publish so much content. I am often asked where... Read more

March 24, 2014 1:38 PM

CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #24

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

March 23, 2014 7:55 PM

The Absolute Value Of Marketing

Episode #402 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Back in 2000 (yes, way back then), I read a book that made me rethink everything that I... Read more

March 22, 201412:23 PM

Six Links Worthy Of Your Attention #196

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

March 21, 2014 2:21 PM

What Is The News Doing To Your Brain?

How often do you check a screen to see what's going on in the news? It's probably a lot more often than you think. Consider your Twitter feed. Consider your Facebook timeline. Consider how many text message alerts you are... Read more

March 20, 2014 4:47 PM

Are Brands Ready For The Instagram Economy?

When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012... Read more

March 19, 201410:13 AM

Ads Worth Watching... And Spreading

Some ads are worth watching (again and again). Totally true. This week, I am attending the TED conference. TED has been working hard to highlight TV ads that are "ideas worth spreading." When I hear people say that they hate... Read more

March 18, 2014 8:38 AM

It's A Small (And Strange) World After All, Brands

How much control does a company really have over their brand? Never has this question in business been asked more than in the past decade. Technology, the Internet and social media have been a virtual can of worms for brands... Read more

March 17, 201411:03 AM

CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #23

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

March 16, 2014 7:27 AM

The Culture Of Fear At Work

Episode #401 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What is your work environment really like? Are you a leader who must inspire your team? Are you... Read more

March 15, 2014 9:25 AM

Six Links Worthy Of Your Attention #195

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

March 14, 2014 4:45 PM

The Naked Brand And The Future Of Marketing

Society blames advertising for a lot of things. Here's the truth about advertising: it's role is to get the consumer excited about something. He's another reality: reality is not all that exciting. So, advertising exaggerates the good parts of a... Read more

March 13, 2014 5:55 PM

Awards Worth Winning

Are you cynical of people who win awards or make some kind of bestsellers list? Whether it's the New York Times' book list or an advertising award, I have always had a love/hate relationship with these types of accolades. I've... Read more

March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This...

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

March 11, 2014 8:54 PM

Market What Works. Get Schooled... Seth Godin Style

Are you interested in taking a very modern course in marketing? With each and every passing day, I get a handful of emails asking me who offers up the best course in marketing. Up until today, I wasn't sure that... Read more

March 10, 201411:47 AM

CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #22

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

March 9, 201412:13 PM

Celebrating 400 Podcast Episodes With Douglas Rushkoff

Episode #400 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. For the 400th episode of this podcast series, I wanted to have a serious and in-depth conversation with... Read more

March 8, 2014 9:14 AM

Six Links Worthy Of Your Attention #194

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

March 7, 2014 4:29 PM

A Foolproof Way To Building A Great Story

If you are in business and you are trying to tell your story, you have to watch this. I am thrilled that Steven Pressfield decided to post these two videos on YouTube. I'm a huge Pressfield fan (you can listen... Read more

March 6, 201410:07 PM

Where Is The User Manual?

How does that coffee machine work? I'm not a big coffee drinker. Too much caffeine does not play well with my biology. I'm anxious enough. A heavy does of it, and I'm spinning like a top, I get a headache... Read more

March 5, 201411:13 PM

There's No Patience In Business

Don't slow down. Don't stop. There is a massive chasm that still exists between the world of business and the expectations of the consumer. Ultimately, when it comes to the retail experience, I believe there are two types of consumers:... Read more

March 4, 2014 9:22 AM

The Secret Life Of Social Media

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

March 3, 201411:20 AM

CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #21

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

March 2, 201412:13 PM

Killer Online Content With Brian Clark Of Copyblogger

Episode #399 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's hard to argue that we don't live in a world where there is simply too much good... Read more

March 1, 2014 9:46 AM

Six Links Worthy Of Your Attention #193

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more