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Blog Archives
February 2010
February 28, 2010 9:04 PM
Traditional Agencies Or Digital Marketing Agencies? A Conversation With Joseph Jaffe
Episode #192 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe... Read more
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February 27, 2010 9:11 PM
Are Brands Really "On" Twitter?
Are brands doing the right thing when they join Twitter and get involved? It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company... Read more
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February 26, 2010 9:11 PM
The State Of The Internet
Who doesn't love a bunch of mind-blowing stats? It's even harder not to love a bunch of mind-blowing stats when they're surrounded by cool graphics and future pop instrumental music. There's no doubt that the following video, The State of... Read more
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February 26, 2010 2:03 PM
Complaining Vs. Doing
Prior to Social Media and the ability for anyone to be a publisher, all individuals could really do is complain if they didn't like what was taking place in the media. Well, it's time to wake up and realize that... Read more
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February 25, 2010 2:02 PM
The Pulse Of Content
How often should you tweet? How often should you Blog? How long should a Podcast be? How many friends should you have on Facebook? Businesses and individuals ask this question all of the time as if there is some sort... Read more
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February 24, 2010 7:48 PM
Personal Branding R.I.P.
The concept of Personal Branding has lost it's way. It's becoming less and less personal. Personal Branding seemed to be something unique and powerful because of the advent of the Internet and the Social Media channels. Suddenly, any one individual... Read more
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February 22, 2010 9:00 PM
Do Web Portals Have A Future?
Something big happened in the Digital Marketing landscape last week. In case you missed it, on Wednesday, February 17th, 2010, Compete announced that Facebook surged passed Yahoo! as the number two most popular website in the U.S. That's big news,... Read more
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February 21, 2010 9:22 PM
Media Hacks #25 Is Now Live
Episode #191 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #25 of Media Hacks. Thankfully, C.C. Chapman came in and was able to host the... Read more
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February 20, 2010 8:00 PM
The Not-So-Distant Future...
If you thought augmented reality adds amazing change to the marketing and communications landscape, check this out... Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo. (hat-tip: Andy Nulman).... Read more
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February 20, 2010 7:18 PM
Proving Social Media Works
The only way to get Marketers to really embrace and engage with Social Media is to prove to them that it works. About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk,... Read more
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February 18, 2010 8:13 AM
The TED Experience
The truth is that TED is a lot more like a community than a conference, and that speaks volumes to how much the world is changing and evolving over time. Every year, 1,000 very lucky individuals apply to get invited... Read more
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February 17, 2010 4:03 PM
Is This The Future Of Publishing?
Always at the bleeding edge of design and content for the magazine industry, Wired Magazine is now formally promoting where they think publishing is going... People will always love paper (I think) and this is not Wired calling for the... Read more
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February 16, 201012:04 PM
Making Your Customers Care (And Caring For Your Customers) With Joseph Jaffe
Episode #190 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is a Marketer though and through (some have even called him the "Marketer's Marketer" - and,... Read more
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February 15, 2010 9:43 PM
Nobody Knows What You're Talking About
You know what you do so well, that you have a hard time relating and explaining it to those (the majority of people) who don't know/do what you do. That is "The Curse of Knowledge" as defined in Chip and... Read more
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February 14, 2010 9:46 PM
Removing The Noise
Too many people are looking for too many ways to follow too many people and places. Your best bet is to do the opposite... Did you know that you can have your 140-character tweets from Twitter also cross-posted into your... Read more
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February 14, 2010 3:10 PM
The Value Of Good Exposure
People do a lot of things just for the "exposure." It could well be that the concept of exposure is about to become overexposed. Recently, there was a press release about a new online news publisher that had received some... Read more
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February 13, 2010 7:09 PM
The Exciting New World Of Maps
As we make more and more transitions to a highly mobile and connected world, it seems like maps are all the rage (again). If you were somewhat surprised that Avinash Kaushik (author of Web Analytics - An Hour A Day... Read more
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February 13, 2010 6:44 PM
What The World Needs Now
It does seem like everywhere you go and everywhere you turn, people have something (usually bad) to say about how everything is turning out in the world. For the majority of people, even trying to fix some of these issues... Read more
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February 11, 2010 9:12 AM
How Indispensable Are You?
The economy is still pretty sucky. Even as certain industries and sectors claw their way back to some sort of semblance of normalcy, some of your peers are still being laid off, budgets are being slashed and businesses are still... Read more
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February 9, 201010:49 AM
This Will Change Everything... Again
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I'm just as guilty as the next Journalist, Blogger and Writer to publish thoughts like that. The truth is, those types of sayings... Read more
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February 8, 2010 8:18 PM
Marketers Miss The Mark With Twitter
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as... Read more
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February 7, 2010 1:21 PM
Measuring Real Success Online With Google's Analytics Evangelist, Avinash Kaushik
Episode #189 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Seth Godin wrote a seminal book called, All Marketers Are Liars. Avinash Kaushik tells us about how marketing... Read more
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February 6, 2010 3:10 PM
There Is Nothing Wrong With Making Money
For some reason, no one in Social Media is really allowed to make any money. It's verboten. It's against the community spirit. It's the wrong thing to do. That's just, plain stupid. Yes, the new digital channels are primed for... Read more
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February 5, 2010 8:25 PM
What Motivates You?
There are some people who do the heavy lifting when it comes to thinking about why human beings do the things we do. Dan Pink (aka Daniel H. Pink) is one of those thinkers. He's the author of some of... Read more
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February 4, 2010 9:49 PM
Just Grazing
Many people felt that the advent of television was going to kill everyone's attention span. Many feel the same way about the Internet. Just today, the same question/mantra came out in a meeting: "when do people have the time to... Read more
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February 4, 2010 8:00 PM
4 Things Worth Checking Out
Some of this is online, some of this takes place in the real world (since when is online not "the real world"?) and some of this is self-promotional... Digital Nation. An amazing show/documentary from the PBS - Frontline folks. "Digital... Read more
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February 2, 201010:53 PM
6 Ways To Get Organized And Centralized With Social Media
Get organized and centralized now using Social Media. One of the easiest and best ways to get organized is in managing and manipulating your News Reader to get the most out of it. My personal News Readers of choice is... Read more
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February 1, 201010:06 PM
The Next Industrial Revolution
What is the future of business? In my book, Six Pixels of Separation, I recount a story about how much the world of business has changed and evolved in the past little while... "On a recent trip to a speaking... Read more
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