Six Pixels of Separation - The Blog
November 20, 2017 8:21 AM

The Speed Of Tesla, Amazon's Voice And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

  • Tesla is bringing the Roadster back, and even if you don't like cars, this one is drool-worthy. Beyond being gorgeous, it goes zero to sixty in 1.9 seconds and zero to one hundred mph in 4.2 seconds. It can go up to 250 mph and do 630 miles between a charge. It will only be available in 2020. It will cost around $200,000. And, if that wasn't a distraction enough to the automotive world, Elon Musk announced it on the same day as their new electric truck (and then Loblaws put in an order for 25). The craziest part of all this? Your car/truck is now an app. 
  • Finally! Finally Amazon is bringing the Echo, Alexa and Prime Music device and services to Canada. Voice-controlled speakers are about to take over Canada... and we're already a few years behind the US
  • App of the Week: Grammarly Keyboard.

By Mitch Joel

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November 19, 2017 8:28 AM

Marketing Lessons From The Toxic Avenger With Jeffrey Sass - This Week's Six Pixels Of Separation Podcast

Episode #593 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

I've known Jeffrey Sass for many years. We've become friends through the digital channels. It started back when I was speaking at an event in South Florida and stumbled into a domain name convention and auction. I watched the domain Jeans.com go for a ridiculous amount of money. Jeffrey Sass didn't buy that domain, but he's been a part of that scene for a long time. Currently, he's the CMO for .CLUB - now a global brand, and one of the top and most used new domain extensions. What I did not know is his history is helping to market B movies. In the evolution of his career in marketing, he joined the Troma Entertainment team, having met Troma Founders Lloyd Kaufman and Michael Herz, when he was working in a film and TV distributor. He had a long and enjoyable stay in Tromaville, and was deeply involved in writing and producing as well as video and television sales. Troma launched The Toxic Crusaders Saturday morning cartoon series, in addition to contributing creatively to the show, he launched and ran Troma's in-house licensing and merchandising arm, making deals with more than 70 licensees worldwide, including Marvel Comics. So, he recently published the fascinating read, Everything I Know about Business and Marketing, I Learned from The Toxic Avenger - (One Man's Journey to Hell's Kitchen and Back). If that were not enough, he also handled licensing and merchandising for the Emmy Award-winning PBS show, Reading Rainbow. Enjoy the conversation...  

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #593.

By Mitch Joel

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November 18, 2017 5:13 AM

Six Links Worthy Of Your Attention #386

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (Solve for InterestingTilt the WindmillHBS, chair of StrataStartupfestPandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

  • Remove the legend to become one - Remains of the Day. "This article is both a great piece on the proper use of graphs and Tufte's call for parsimony, and a behind-the-scenes look at the almost maniacal focus Amazon had on analytics and data-driven decision-making from the very start. Oh, and it's got some Excel nostalgia in it too." (Alistair for Hugh). 
  • Slaughterbots - Stop Autonomous Weapons - YouTube. "When we see a self-driving car, we think about AI. What we should be thinking about is relentless persistence, unflinching attention, and superhuman senses. The algorithms are the easy part. And when those become weapons of war, they're more lethal than nukes -- and simpler to create and deploy. Autonomous weapons are a bad idea for the future of organic creatures. And, if you want to make the layperson think about tech, well, this video is about as good as it gets. It's like a short episode of Black Mirror. And most of it is real today." (Alistair for Mitch).
  • America's 'Retail Apocalypse' Is Really Just Beginning - Bloomberg."America's retailers took on enormous debt in the past decade. That debt is coming due. Plus, Amazon. It's going to be ugly in the retail space in the USA, with huge implications for lower-end of the employment. We continue to live in interesting times." (Hugh for Alistair).
  • Digital Polarization on Pinterest - Mike Caulfield - YouTube. "Mike Caufield shows you how quickly you can go from mason jar crafter to radicalized conspiracy theorist on Pinterest with two pins, one page visit and 14 minutes. It's pretty scary, and is a good proxy for what is happening in our political discourse. Question: How should we run our society now?" (Hugh for Mitch). 
  • What I Wish I Knew At 22 - Laura Gassner Otting - LinkedIn. "My buddy, Laura, wrote this piece on LinkedIn back in 2016. It just came back on my radar. It's so good. It's so true... and, while I may not be 22, there are still tons of lessons in her article that I should really be taking closer to heart. How about you?" (Mitch for Alistair).
  • Meet the People Who Listen to Podcasts at Super-Fast Speeds - BuzzFeed. "As a huge fan of the podcast space, here's something super interesting. It could also be an inflection point for me: I'm old... I listen to podcasts at the speed with which the conversation is recorded. I think there is a nuance in hearing the pauses and phrasing of how people think and speak. Did I just become an olds? What do you think?" (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

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November 16, 2017 7:37 AM

How Did We Do In Content Marketing For 2017?

Can you believe that 2017 is almost done?

Your content feed is about to inundated with the classic (and link-bait friendly) end of year feed of "what happened in 2017?" and "what's going to happen in 2018?" The real question is this: did anybody get their predictions for 2017 right, when it comes to content marketing? Back in December my friends at Content Marketing Institute published published 60+ Predictions On Content Marketing In 2017. I was (kindly) asked to contribute, and here was what I wrote...

Owned versus rented platforms are going to change dramatically.

The "owned" versus "rented" platform discussion is naturally going to shift to a (mostly) rented strategy (think "hub and hub" instead of "hub and spoke" model). Instead of brands trying to drive eyeballs back to their owned sites, blogs, newsrooms, articles, etc... they are going to focus much more on creating and engaging with content wherever their consumers are (this, is mostly, places like Facebook, Instagram, LinkedIn, Medium, etc...). I believe that a strong, intelligent and well-pursued content distribution strategy will become more important than the content marketing strategy for many brands. Namely: brands know how to create great content, now they're going to focus on where that content can gain the most audience and how they are going to pay/boost it to garner attention. There will be more complicated and interesting times ahead for marketers... for sure.

So, did that happen?

It looks like this shift is (quickly) becoming more of a reality. Why did this occur? As I wrote in the initial article on this trend: The Six Pixels of Separation content strategy that Mirum has been nurturing and developing since 2003 is going to be more challenged than ever to get you (and people who have never heard of us) to sit up and take notice. Most consumers no longer venture out to explore corporate websites and blogs. They live and breathe in social media spaces like Facebook, Instagram, Snapchat, LinkedIn, YouTube and beyond. From a purely text-based content consumption perspective, they're more inclined to stay within LinkedIn or play in spaces like Medium. Consumers will still stay true to both the major publication publishers as well as their trusted trade and industry publications. So, what happens when your company posts a brilliant article to the corporate blog? Candidly, it's getting harder (and more expensive - in terms of time and money) to get consumers to head over there, consume and care. Time and time again, brands are arriving at the same reality: if they post the same article on Facebook, LinkedIn, Medium or their industry trade publication's website, it gets tons of more action, attention and care. This is where content distribution strategies trumps content marketing. This is also an indicator that buckling down on your owned property (instead of growing your reach and attention where the consumers are) could be a more costly (and risky) proposition. The value, of course, is now coming from those brands that have built up their email lists and are offering their clients (and prospective customers) more exclusive and valuable content via email. This will come as a shock to those who (wrongly) think that email is dead and/or on its way out. Email is only dying for those that have been using the channel as a way to advertise (ad nauseam) to their list, and not to those who are nurturing, respectful and engaging with that most trusted database.

Pretty spot on... and a bird's eye view into what the next few years hold for content marketing.

What else was said? You can check out how astute other industry professionals were and what truly transpired. The result is still a meaty, quick-hit of what we all have to think about over the coming years when it comes to content marketing. In this past year's edition of 60+ Predictions On Content Marketing In 2017, you will better understand the type of content, platforms, technologies and businesses that shape the landscape this past year moving forward. A personal thanks Joe Pulizzi, Robert Rose and the team at CMI for including me in this initiative. 

You can check it out right here: 60+ Predictions On Content Marketing In 2017. What went right for you this year?

By Mitch Joel

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November 13, 2017 8:37 AM

Twitter's Expansion, Driverless Cars And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

By Mitch Joel

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November 12, 2017 7:02 AM

Exactly What To Say With Phil Jones - This Week's Six Pixels Of Separation Podcast

Episode #592 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I was surprisingly taken aback by the book, Exactly What To Say. There are no stories in this book.... Read more

By Mitch Joel

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November 11, 2017 5:37 AM

Six Links Worthy Of Your Attention #385

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks,... Read more

By Mitch Joel

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November 9, 201710:57 PM

Can't Facebook Kill Twitter?

Twitter does one thing right that Facebook isn't doing. No, it's not the 140 characters (or 280 characters now). No, it's definitely not how Twitter handle trolls and harassment. It's the real-time and live events. It's the "now." Or, more... Read more

By Mitch Joel

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November 6, 2017 8:16 AM

Hands On The iPhone X And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the... Read more

By Mitch Joel

Utilities:


November 5, 2017 7:40 AM

The Funny Thing About Marketing With Tom Fishburne - This Week's Six Pixels Of Separation Podcast

Episode #591 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. There's this incredible feeling that you get from Tom Fishburne's comics about the marketing industry. Of course, they're funny.... Read more

By Mitch Joel

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