Six Pixels of Separation - The Blog
January 21, 2018 8:12 AM

Same Side Selling With Ian Altman - This Week's Six Pixels Of Separation Podcast

Episode #602 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Ian has become a good friend over the years. That should come as no surprise, once you listen to this show. Business leaders call on Ian Altman to modernize their sales and marketing. Ian's approach helps companies significantly grow sales by aligning their goals with current and emerging trends in buyer behavior. Seems like marketing chatter, but it's not. Ian brought the idea of Same Side Selling to the world, and now it's a common sales and marketing strategy for some of the best organizations. Ian is a multi-bestselling author (Same Side Selling, Upside-Down Selling and Same Side Improv), strategic advisor, and internationally sought keynote speaker. How does he do it? He's been successful at sales in services and technology companies for over two decades, and he draws on years of success and research on how customers make decisions. He shares how his clients have more than doubled their businesses following the same methods that he used to build his former company from zero to more than $1 billion in value. You can also find Ian's weekly articles on Inc. and Forbes. He is the host of the weekly podcast, Grow My Revenue Business Cast.The numbers are real and the strategy is sound. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #602.

By Mitch Joel

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January 20, 2018 5:32 AM

Six Links Worthy Of Your Attention #395

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (Solve for InterestingTilt the WindmillHBS, chair of StrataStartupfestPandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

  • Boxwars - YouTube. "I'm new to this, but it's been around for a while. It combines the best parts of renaissance fairs, burning man and cosplay. Make elaborate costumes (and aircraft carriers, and more) out of cardboard. Work for weeks on them. Then smash it all and have some beers. This made me inordinately happy." (Alistair for Hugh).
  • Raising a Social-Media Star - The Atlantic. "My daughter came home from school last week saying one of her classmates had hundreds of followers. 'I want followers,' she opined, not really knowing what they were. We're raising kids in a weird world. Here's a good piece on being the parent of an online celebrity." (Alistair for Mitch).
  • Babe, What Are You Doing? - Jezebel. "I've read more than I should have about Grace and Aziz Ansari. This is the first article that I think got to the nub of the uncomfortable issue, which is, regardless of what ' ide' you've landed on: we need to start to have sensible conversations about this uncomfortable stuff." (Hugh for Alistair).
  • Globalization is stuck in a trap. What will it be when it breaks free? - The Globe And Mail. "Whether or not you agree with its conclusions, this is the best article I have read that explains the economic history, and present, of globalization, and where the Trump/Brexit movement comes from." (Hugh for Mitch). 
  • TV, retail, advertising and cascading collapses - Benedict Evans. "I live a strange existence. The marketing, communications and media industry has given me so much joy (and such an amazing career). At the same time, it often feels like a house of cards that can collapse at any minute. Not because of the business, but because of how fast technology is being adopted by consumers, and how it (fundamentally) changes how they buy things... and what they engage with. It's easy to look at a specific channel or media outlet (as we often do), but what if it is all cascading in a very dangerous way?... which I hope that it is not!" (Mitch for Alistair).
  • Why is the cover of Fire and Fury so ugly? - The Guardian. "Can you read this article and take it all in without pandering to a political side? It's very hard these days. Still, this was one of the more interesting reads on book design, why it matters, the effort that is put into this art form (and, make no mistake about it, it is a serious art form) and whether or not that even matters. If a book publisher knows that they have rocket ship on their hands, do they care about the cover? Put your politics aside and enjoy the ride..." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

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January 15, 2018 8:10 AM

Facebook Made Some Big Changes And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

  • Facebook made a big move last week. Founder, Mark Zuckerberg said : "Video and other public content have exploded on Facebook in the past couple of years. Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do--help us connect with each other. We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being." So, much more of our friends and family and a lot less of brands and fake news? Is this good news or bad news for users and businesses?
  • My article on these Facebook changes in Maclean's: Why Facebook is cleaning up the neighbourhood.
  • Speaking of Facebook... Companies using the company's ad platform to publicize job openings have (allegedly) been practising "Ageism."  Many companies (Verizon, Amazon, UPS and even Facebook, itself) are posting ads for jobs, but only letting those ads be seen by users 25 to 36 years old. Is that fair game? Or, is this simply another form discrimination?
  • App of the Week: Evernote.

By Mitch Joel

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January 14, 2018 6:08 AM

Dan Heath On The Power Of Moments - This Week's Six Pixels Of Separation Podcast

Episode #601 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

The Heath Brothers (Chip and Dan) write some of the most compelling business books that that world has ever read. To this day, Made To Stick remains a staple and masterclass in how a brand can (and should) tell a better story. From the massive success of that book to Switch (all about change) and then Decisive (all about how to make better choices)... their books are just so powerful. Most recently, I devoured their latest business book, The Power of Moments. Why do certain experiences have specific impact on our lives? How is it that an event that took place when we were a child could be a hardwired value set that we carry with us to this day? Is it all just chance and luck (nature) or is their an opportunity for us to create moments like this (nurture)? I had the pleasure of discussing this and much more with Dan Heath. Along with writing brilliant business books with his brother, Dan is also a Senior Fellow at Duke University's CASE center, which supports social entrepreneurs. At CASE, he founded the Change Academy, a program designed to boost the impact of social sector leaders. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #601.

By Mitch Joel

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January 13, 2018 5:37 AM

Six Links Worthy Of Your Attention #394

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (Solve for InterestingTilt the WindmillHBS, chair of StrataStartupfestPandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

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January 7, 2018 9:52 AM

Smart Women In The New Economy With Magdalena Yesil - This Week's Six Pixels Of Separation Podcast

Episode #600 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. She has one of the most illustrious and prolific careers as a venture capitalist in Silicon Valley. She's been... Read more

By Mitch Joel

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January 6, 2018 7:54 AM

Six Links Worthy Of Your Attention #393

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks,... Read more

By Mitch Joel

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December 31, 2017 7:09 AM

Better Brand Stories With Mark Evans - This Week's Six Pixels Of Separation Podcast

Episode #599 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. There is a real struggle in business today. Regardless of how far brands have travelled, when it comes to... Read more

By Mitch Joel

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December 30, 2017 4:45 AM

Six Links Worthy Of Your Attention #392

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks,... Read more

By Mitch Joel

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December 24, 2017 7:38 AM

The Business Of Expertise With David C. Baker - This Week's Six Pixels Of Separation Podcast

Episode #598 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Sometimes you come across an individual (and a book) and it just mystifies you. How is it possible that... Read more

By Mitch Joel

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