Six Pixels of Separation - The Blog
May 21, 2017 7:05 AM

Thinking Content Marketing With Jay Acunzo - This Week's Six Pixels Of Separation Podcast

Episode #567 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

This young man has lead an fascinating career, and he's just getting started. Jay Acunzo was head of content at HubSpot, a media strategist at Google and ran content marketing for a venture capital firm. If anyone has seen how content marketing has grown along with digital marketing, it's Jay Acunzo. He's an award-winning podcaster, keynote speaker, and a guy bothered by conventional thinking. Jay truly believes that the tried-and-true creates stale work. Now, as he's host of the popular audio documentary series, Unthinkable (of which I was honoured to be a guest), and Jay makes a living understanding what it takes to make the leap from average to exceptional. His work has been cited in courses at Harvard Business School, by writers at the Washington Post, Fast Company, Forbes, and by investors on Shark Tank. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #567.

By Mitch Joel

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May 20, 2017 5:53 AM

Six Links Worthy Of Your Attention #360

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (Solve for InterestingTilt the WindmillHBS; chair of StrataStartupfestPandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

  • RFD: the alien abduction prophecy protocol - lcamtuf's blog. "Okay, let's say you're abducted by time-traveling aliens. They tell you about three future calamities -- and then let you go. What should you do? Bear with me here: If you tell the world you've been unprovably abducted by aliens, they ignore you. So you have to prove you're believable by predicting the first calamity in a very public way that can't be faked. Have I gone nuts? Well, maybe. But this though experiment explains some fundamental concepts in computer security. Plus, it's got some fairly creative hacks that readers have suggested." (Alistair for Hugh).
  • Ten Year Futures - Benedict Evans. "Lately, a lot of my talks have been about what the future holds. I'm a big skeptic of futurism because we simply can't know how society will respond to a technology, and it's the societal response -- not the technological advancement -- that really shapes the future. But if you're going to try and guess, you could do worse than this piece by Benedict Evans. After all, he writes that Mobile Is Eating The World, and while he sees VR and autonomous vehicles as cool, in this piece he argues that the next decade's real transformations are TV and shopping, industries where tech changes haven't really come home to roost... yet. Sometimes we look too far to the future." (Alistair for Mitch).
  • Singapore 'vending machine' dispenses Ferraris, Lamborghinis - Reuters. "Late capitalism strikes again." (Hugh for Alistair).
  • When did we start shopping at stores? - J Stor. "How did we ship before Amazon? Oh yeah, stores. But have we always shopped at stores? (Answer: no)." (Hugh for Mitch).
  • Simple math is why Elon Musk's companies keep doing what others don't even consider possible - Quartz. "One of the standout presentations at the TED conference this year was the interview with Elon Musk. It's almost impossible to imagine that this one person is paving the way for electric cars, autonomous cars, commercial space flight, making humans a multi-planetary species, attempting to reinvent traffic, hi-speed tubes to transport people, solar energy, and - probably - a bunch of other stuff that my brain is currently forgetting. He's doing this all. At once. Right now. Maybe it is all simple math. Maybe we all need more motivation? Oh, did I mention that we're almost the exact same age? That stresses me out." (Mitch for Alistair).
  • An Algorithm Summarizes Lengthy Text Surprisingly Well - MIT Technology Review. "The good news is that when the robots and artificial intelligence really takes hold, we will all have much more time for activities of leisure, spending time with our family and focusing on work that really stimulates us. I, for one, was looking forward to that moment in time, so that I could read. I read a lot now. I want to read a lot more. Oh, what? Wait... you're saying that reading will also be taken over to artificial intelligence?...." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

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May 15, 2017 8:23 AM

How Does Snapchat Stay Relevant? Do You Trust YouTube? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

  • Do you like YouTube? Do you hate YouTube? 4+ billion videos are viewed daily on their platform and yet, YouTube ranked dead last for consumer safety in BI Intelligence's 2017 Digital Trust survey. Only 4% of survey respondents feel that YouTube is the safest platform to participate in or post on, making it by far the least chosen option. Even Twitter, with serious trolling issues, and a not so warm and fuzzy outlook from analysts, is viewed as safer. In short: we hate it but we can't look away.
  • As Facebook and Instagram replicate every feature of Snapchat in an effort to render it useless, Snapchat is fighting back, by changing the core of how it works. A new infinity icon will allow a photo or video message to be replayed forever until the receiver exits the conversation thread. Snapchat messages, called "snaps," could previously only be seen for up to 10 seconds before they disappeared. Is this is sign that Snapchat is scared of Facebook or, more likely, a new reality that it's going to be harder and harder to tell Facebook, Instagram, Snapchat and even Twitter apart from one another?
  • Tweets still matter. Just ask Carter Wilkerson, a 16-year-old high school junior in Reno, Nevada. Last week, he became the owner of history's most-retweeted tweet, knocking Ellen DeGeneres and her famous Oscars selfie off her perch. When he sent his fateful tweet on April 5, he thought it might be a fun joke for his friends. He asked Wendy's how many retweets it would take for him to get free chicken nuggets for life. Wendy's said 18 million. Het got 3.4 million and that was more than enough for Wendy's, Ellen and even a lot of money to some good charities. See, Twitter can still be used for good. 
  • App of the Week: Mobile Pocket.

 

By Mitch Joel

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May 14, 2017 8:29 AM

Marketing And Influence Lessons From Terry O'Reilly - This Week's Six Pixels Of Separation Podcast

Episode #566 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Terry O'Reilly is a legendary adman and radio broadcaster. In Canada, he is one of the most recognized authorities on great advertising, award-winning copywriting and host of two hit radio series. In 1990, he co-founded Pirate Radio & Television. He was won, literally, hundreds of awards for his writing and directing. He believes in the strength of powerful words, emotion in marketing and how to outsmart the competition without outspending them. He is author of two books, The Age of Persuasion and the recently published, This I Know - Marketing Lessons From Under The Influence. With that, most people know him as the host of the award-winning radio show, Under The Influence (which is the follow-up to this other radio hit series, The Age Of Persuasion). I consider myself very fortunate to call him a friend. Enjoy the conversation... 

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #566.

By Mitch Joel

Utilities:


May 13, 2017 5:26 AM

Six Links Worthy Of Your Attention #359

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (Solve for InterestingTilt the WindmillHBS; chair of StrataStartupfestPandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

  • The Real Reason Chinatown Produce Is Crazy Cheap - Saveur. "In a talk on discontinuous innovation last week, I observed that a hamburger patty grown in a lab cost $325K in 2013 -- and just $12 in 2016. The world of food is changing radically, and with it the traditional distribution channels. If you've ever wondered how Chinatowns in North America manage to maintain a huge variety of produce, while also keeping costs down, here's your answer." (Alistair for Hugh).
  • Inside a BDSM Dungeon with a Hillary Dom and a Guilty, Diaper-Clad Trump Voter - Vice Broadly. "Okay, this is decidedly not safe for work. But it definitely qualifies as interesting. And it's not really politics, in keeping with our promise to stay away from that stuff. But it is about atonement, and the pecadilloes of the human psyche. So yes, here is a story (with a film) about Trump supporters who are literally asking to be locked up and punished for their behavior. Few things have summed up the current psyche so well." (Alistair for Mitch).
  • Power Lines in Anime - Tumblr. "The Internet eh? Here is an entire website dedicated to still of power lines and high tension wires from Anime." (Hugh for Alistair).
  • Blade Runner: A Game-Chasing Science Fiction Classic - Cinephilia And Beyond. "This is almost certainly the most candy-filled article about Blade Runner you are likely to find, just in time for Blade Runner 2049." (Hugh for Mitch).
  • The 'Billions' Exit Survey - The Ringer Staff - Medium. "I'm not much a television viewer anymore. I find it hard to follow shows and feel out of the loop when I miss an episode. Even recording them - or keeping them for later to binge watch - is impossible. The time never materializes for me. Plus, when given the choice, I'll choose a book over TV (or even a movie) any day. Not stating this to show off, but it's true. With that, I never miss an episode of Billions. It's brilliantly written and the dialogue and character development is both beautiful and deep. Here's a great little roundup of the show. I love Wags." (Mitch for Alistair).
  • Craig Newmark Founded Craigslist To Give Back, Now He's A Billionaire - Forbes. "The story of Craigslist is a fascinating one. From what the business model did to dismantle the classified cash-cow that was the newspaper industry, to how honest, kind and sincere its founder, Craig Newmark, appears to be. Smartphones are changing the game now. Craigslist could be disrupted. Or will it be? There are a few startups that are enabling people to sell stuff locally and in the moment from their mobile devices. What is Craisglist all about? Will the company ever sell or go public (they say that they will not)? Here's a great read about an unlikely billionaire who just wants to be a good Internet citizen." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

By Mitch Joel

Utilities:


May 8, 2017 8:21 AM

Is Technology Going To Make Us The Worst? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

Utilities:


May 7, 2017 8:51 AM

12 Powers Of A Marketing Leader With Thomas Barta - This Week's Six Pixels Of Separation Podcast

Episode #565 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Thomas Barta recently co-authored the business book, The 12 Powers Of A Marketing Leader - How to succeed by... Read more

By Mitch Joel

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May 6, 2017 5:12 AM

Six Links Worthy Of Your Attention #358

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

Utilities:


May 2, 201711:42 PM

What You See On Facebook Vs. What Is Really Happening

What you see on Facebook: 9:45 - Arrival at Montreal airport. Prime parking spot right in front. Clutch! Post that to Instagram.  10:15 - Whisk through the priority line at securing and enjoying the free food, beverages and magazines in... Read more

By Mitch Joel

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May 1, 2017 8:15 AM

TED Conference, Flying Cars, UberEATS And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

Utilities: